Side Business That Generates Much Money

An employee and an office employee would want to have a side business to supplement their income. In my opinion, a sideline that matches an employee should meet these criteria; do not interfere with the working hours of the main job and do not need to go far to get the order.

One profession that meet the criteria mentioned above is to be a web developer (manufacturer's website). Web developer is meant here is someone who has the expertise to create a website professional, not just make a web page Abal Abal. Being a web developer is an interesting tool as a sideline for employees.

Therefore sideline as a professional Web Developer is an interesting solution. The next question is "how much capital is needed to create a website?". If you are a professional web developer then the capital to make a website is only Rp 30 thousand. Who would you spend to pay Domain (name of a website) and Hosting (file storage service website).

The website that you sell at the cheapest price of Rp 50 thousand is usually completed within one day. Because the client is not allowed to ask all kinds. In accordance with a cheap price. Imagine the benefits if you get the order of $ 1 million, if you spend any cost remains the same. Of course the quality of the website worth USD 1 million in contrast to that cost only $ 50 thousand.

Website worth Rp 50 thousand usually made with a template (WordPress, Joomla, etc), which is limited in terms of design and function. Just like when you buy clothes in a classy designer. Or buy clothes in bulk. Clothes that you buy at a designer usually only you have the dress model. Whereas if you buy clothes wholesale many people have the same clothes as you.

Next you'll want to know. Where can you professional web courses? Before you choose a good web course place, note some things you should know, namely:

1. How long is the course that has been established

If the place sudahcukup long standing, then chances are you disappointed certainly very small as a web course is serious business. What more if it has been established lebihdari 10 years (according to research, 90% of companies go bankrupt within 10 tahunberdiri).

2. Many successful graduates

When we decided on the course, regardless of the purpose, we definitely want to successfully master the material that we wanted. If graduates of the course are still little. Or even no outstanding then you should be careful. In the virtual world a lot of people take advantage of the opportunity in narrowness.

3. Select the teachers who are practitioners

Experienced teachers make phenomenal project will be easier to share knowledge on you because he has felt the acid salt into a web developer. Make sure you learn in the course of the web that teaching staff are practitioners and have quality work.

4. Awards and recognition of the other party

Trophies / awards what was once in reach? And whether a web course is involved in important events in the field of web developers? If a course has been recognized and appreciated by many people, you do not need to cape-cape pulled-check where the course. Because it had been done by parties far more competent. Another case if the course was not credible and was new. So be careful with your choice.

5. Time of flexible learning

One of our failure when the course is sometimes we are busy doing other things, for example there is a sudden meeting, attending a friend's wedding events, business trips abroad, and so forth. The activity was accidental clash with course schedules and make us miss learning. Usually once bolos, finally transmissivity so that makes us not focus on learning. The search for a course with a schedule that may be set according to your busy life.

6. The course can be started without waiting for the full class

Momentum is very important. If you have decided the course but it turned out that the course is only open class on condition that the amount of a specific person, the result is you have to wait. Because waiting until the other participants, most likely your desire to be extinguished web courses.

According to I, one of the professional web courses and meet the above criteria is www.BabaStudio.com. If you are interested in becoming a professional web developer, visit his website and learn carefully. Do not immediately trust the information I give. I also wrote an article about Baba Studio, please read his review HERE.

Has a side business that provides additional income is the dream of every employee and office workers. Well, to begin with of course you have to have the capital, be it capital or capital substantive expertise. If you are interested in being a web developer, you should start setting aside revenue to learn so that later you will have the skills to create a professional website that you can sell.

Sasuke Product Differentiation

Product differentiation is the activity to modify the product to make it more attractive. This requires market research to be completely different from competitors' products. Need ability to compete so that competitors can not imitate. This can be achieved by creating a unique product. Example: flash brands Argos Tech issued a wide variety of flash cartoon or a particular object shaped like a guitar shape, ice cream, keropi, hotdogs, MickeyMouse, Tazmania etc.

In marketing, Product bundling strategy is to combine the sale of several products into one package sales. This strategy is commonly used in business software, for example: Microsoft bundles word processing software, spreadsheets, and databases into a single package known as the Office suite of Microsoft office suite. Product bundling is very appropriate for the product that has the volume of sales and high profit levels. Pure bundling occurs when consumers can only buy the whole package. Mixed bundling occurs when consumers may prefer between buying a whole package or can be purchased separately.

Product Lining is a marketing strategy to buy some kind of products. Unlike product bundling, product lining sold separately several interrelated products. One product line consists of products with a variety of sizes, types of color, quality or price. Depth of lines, refers to the number of product variants in a single line. Line consistency, refers to how close the relationship between the products in the line. The level of strength line (line vulnerability), refers to the percentage of sales or profits that can be taken from a small portion in a single product line. Several different product lines sold by a company called product mix ranges (width of product mix). The total number of products sold on the entire line of products called the length of product mix. Planting a positive image of a high-level campaign to show the image that will affect the entire product line. Planting is usually a positive image using one type of product with the highest quality compared to other products in the line.

Differentiation Services

Creating different products are not always easy, as the successor company can differentiate the services which the company provides better service than competitors and try to be consistent and always improve the quality of the product. Example: Service delivery of products, customer consulting or customer service. Example: Ice Cream Walls provide services to make consumers feel more satisfied by providing a special bag of ice cream in order not to melt. For consumers this will be a plus point for servicing walls.

Differentiation Personal

Differentiation by improving the competence of employees through the attitudes, knowledge, courtesy, credibility and responsiveness. Example: Services provided to the employees Indomart who gave a welcome to any visitors who come and say thank you after the visitors finished making payment at the checkout.

Differentiation image (Image)

Image or the image is characteristic remembered by consumers. To build a good image in the eyes of consumers, companies must be smart in determining the distinguishing characteristics which potentially make consumers always remember, and continue to believe in the long term. Example: Aqua which is already building a brand image for so long and still exist in the community although many emerging brands of mineral water

Naruto Differentiation

Product differentiation is the activity to modify the product to make it more attractive and is done by changing the character of the product. Differentiation requires market research seriously enough to be totally different and necessary also knowledge about competitors' products. This product differentiation is usually only change a little character products, including packaging and promotional theme without changing the physical specifications of the product, although it is allowed.

The purpose of the differentiation strategy is to develop proper positioning suit potential customers who want to target a successful product differentiation is differentiation that is able to divert the basis of competition from price to other factors, such as product characteristics, distribution strategy or other promotional variables. The downside of differentiation is the need for additional production costs and massive advertising.

Marketing Mix

Marketing mix is ​​the tactical marketing tool that can be controlled, which is combined by the company to produce the desired response sasaran.Keempat market or variable elements of the marketing mix, or the so-called 4P is as follows:

1. Product

Product is anything that can be offered to the market to meet the needs and desires of consumers. Decisions about these products include determining the physical form of bidding, the brand, wrapper, warranty and after sales service. Product development can dilakukakn after analyzing the needs and desires of the market. If this issue has been completed, then keputusa-decision on pricing, distribution and promotion can diambil.Sedangkan nature of the products / services are as follows:

· Intangible

Services have the nature intangible, because it can not be seen, felt, touched, heard, or kissed, before any purchase.

· It can not be separated

A product or service can not be separated from its source, whether that source is a person or object. For example, services provided by a hotel can not be separated from the hotel building.

· Changing

Field services actually very easy to change, because this service is dependent upon who serves, when served and where presented. For example, services provided by a one-star hotel will be different from the services that diberiakan by hotel berbintan three.

Durability

Services can not be saved. A customer who has booked a hotel room will be charged rent, even if the customer does not occupy karnar which he rents.

2. Price

Prices are elements used in the marketing mix that not only determines the profitability but also as a signal to communicate the proportion of the value of a product. Product marketing need to understand the psychological aspects of pricing information that includes the reference price, price quality and price clues inferences.

At any products or services offered, the marketing department has the right to determine the price anyway. Factors to be considered in the pricing among other things: Cost, profit, competition practices and market demands change. This price policy also involves the determination of the number of pieces, mark-up, mark-down, etc.

3. Place (Distribution)

There are three main aspects related to decisions about food distribution (Place). Asek are:

· The system of transportation companies, including among other things in this system the decision on the selection of transportation (airplanes, trains, ships, trucks, etc.), the determination of the delivery schedule, the determination of the route to be taken and so on.

· Storage system, in this system the marketing department must determine the location of the warehouse, the type of equipment used to handle material and other equipment.

· Selection of distribution channels, concerning decisions about the use of reseller (sword, retailers, agents, brokers, etc.) and how to establish good cooperation with the suppliers.

4. Promotion

Promotions are a variety of ways to inform, persuade and would warn consumers directly or indirectly about a product or brand which dijual.Ada several ways to spread this information, among others:

· Advertising

Is the main tool for businesses to influence consumers. Advertising can be done by employers through newspapers, radio, magazines, cinema, television, or in the form of posters placed alongside a road or strategic places.

· Private Sales

An activity the company to make direct contact with prospective customers. With direct contact is expected to be the case that a positive relationship or interaction between the employer and the prospective customers. Which are included in personal selling are: door to door selling, mail order, telephone selling, and direct selling.

Sales Promotion

An activity the company to peddle products dipasarkarlnya such a way that consumers will be easy to see and even by way of placement and certain settings, then the product will attract the attention of consumers.

· Publicity

Is the usual way also used by companies to establish the effect of indirectly to consumers, so that they become aware, and enjoys the products that it markets, it is different with the promotion, where in doing publicity companies are not doing a commercial. Publicity is a promotional tool that is capable of forming public opinion accurately, so often referred to as an attempt to "socialize" or "socializing".

Product Positioning in the Market

Positioning is the act of a company to design products and marketing assimilation in order to create a certain impression diingatan consumers. Thus consumer segments to understand and appreciate what the firm does in relation to its competitors. For companies act to investigate or identify the position of a competitor and decided to take a position on par with competitors' position or looking for opportunities in the market. If the company positions itself close to other competitors, the company must select and then seek further distinction through its own differences.

The move comes after determining the segmentation strategy used. In other words, positioning is an action or steps of the manufacturer to design the image of the company and value offering which consumers within a particular segment to understand and appreciate what a certain segment, understand and appreciate what a company, compared with its competitors.

Product Positioning Strategy

Product positioning is very closely linked to the segmentation of the market for the product placement aimed at serving specific target market. Therefore, understanding product positioning strategy as a strategy digubakan to implant a product image in the minds of consumers, so that these products stand out compared with competitors' products.

Its main focus is how so consumers have the same perception in the hope of manufacturers of products offered. product positioning are several ways to do marketers to market products to consumers targeted, among others:

1. Positioning by attributes

This occurs when a company positioned to highlight product attributes more Superior than its competitors, such as size, length of existence and so on. Example: Disneyland can advertise as the largest amusement parks in the world.

2. Penentuang position according benefit

In this sense the product is positioned as a leader in a particular benefit. Example: Knotts Berry Farm amusement park position themselves as for those who are looking for a fantasy experience, like living in the golden age of Old West cowboy.

3. Determination of the position according to the use or application of the

A set of values ​​the use or application of this is used as the elements which make than its competitors. Example: Japanesse Deer Park positioning itself to tourists who just want to get a brief entertainment.

4. Determination of the position according to user

This means positioning the product as the best for a number of user groups. In other words, the target market is more directed at one or more communities, both in the narrow and broad sense. Example: Magic Mountain can advertise themselves as an amusement park for challenge seekers.

5. Pententuan position by a competitor

Here the overall product as a whole highlight its brand name and better positioned than competitors. Example: Lion Country Safari can advertise to have more kinds of animals than the Japanesse Deer Park.

6. Positioning by product category

Here the product is positioned as a leader in a product category. Example: Marineland of the Pacific can position themselves not as "Recreation" but as "Institutions".

7. Determination of the position of price or quality

Here the product is positioned as offering the best value. Example: Busch Gardens can position itself as the best value for the price (compared to the determination of posisis such high quality / high price or low price).

How to Determine Positioning

In determining the positioning of four stages, namely:

1. Identify the target

By identifying it will give the company an idea of ​​how the right way to build a brand image. Example: A beauty product, should be able to identify the target market appropriate products on offer whether these products to whiten the skin or soften the skin.

2. Determine the customer's frame of reference,

Ideas / assumptions that can be accepted by consumers. Example: Hoka-Hoka Bento which uses a pair of iconic children's characters in the style of Japanese manga image, so that people can remember Hoka-Hoka Bento as a Japanese cuisine restaurant.

3. Formulate a point of differentiation

Things that must be taken to ensure that consumers choose companies. Example: Ice pocong known in the community because the name is strange and unique. Thus attracting the attention of consumers.

4. Assign the product a competitive advantage

Where these products can be enjoyed as something beda.Contoh: Seller A sell ice pop pop ice with a mixture of cheese, milk, oreo and chocolate candy. While the ice pop sellers B at the same price just menmbahkan cheese and astor are certainly seller A superior ice pop and would be more desirable.

To communicate the positioning of a product the company should consider the following factors:

1. Be creative

Companies have to be creative to steal the attention of consumers or target market. Example: A dairy product for small children design doll-shaped packaging.

2. Simplicity

Communication submitted should be as simple and clear as possible. Example: in Bodrex ads that use the word "Bodrex, the ultimate choice overcome headache" is quite short and clear.

3. Consistent yet flexible

4. Own, dominate, protect.

In communications companies must have one or several powerful word in the minds of customers. Example: Tea Bottle Sosro who uses the phrase "Whatever food, drinking bottled tea sosro".

5. User Reviews their language

In communicating the positioning of the company should use the language of the customer. Example: Product snacks for young children, the language used is understood by small children.

Target Markets Akatsuki

In setting the target market, the company must first do market segmentation, with a way to classify consumers into groups with characteristics similar. Each consumer groups can be selected as a target market will be achieved. Determination of the target market is very important because the company can not serve all customers or buyers on the market.

As is the target market is a group of Drivers who have characteristics or properties almost identical (homogeneous) selected the company and that will be achieved with the marketing mix strategy. Target markets need to be established, because it is useful in:

1. Develop product positioning and marketing mix strategy.

2. Facilitate adjustment marketed product and marketing mix strategy is executed (right price, effective distribution channels, promotion of the right) with the target market.

3. Shoot a wider market opportunities, it is important when marketing a new product.

4. Utilizing the limited resources of the company as efficiently and effectively as possible.

5. Anticipating competition.

Determining the Target Market

1. Single Segment Concentration

It means companies can choose only one segment, the company focuses on one segment only. For example: Harley Davidson concentrating only on large motorcycle market.

2. Multi-segment Marketing

Company meant choosing two or more market segments and develop pemasaranyang mix for each segment separately. This strategy provides benefits include: volume of sales, profit and market share larger and economies of scale in marketing. Example: Bicycles United not only focus on the bicycle market for adults but also for a small child's bicycle.

There are three general strategies in selecting target markets, namely:

1. Mass-Market Strategy

Business market uses two ways to enter the same market. The first is do not notice any difference existing segments as well as a single product design, and establish a marketing program that will serve all market groups, or so-called undifferentiated marketing. This mass marketing strategy requires resources and capabilities to produce great and marketing capabilities for mass products. The second approach in a mass marketing strategy, namely dividing the product and marketing programs for different segments, or also called differentiated marketing.

2. Niche-Market Strategy

This strategy is done by targeting marketing efforts on one or more segments. The goal of this strategy is to avoid direct competitors that are in a larger segment. For example the establishment of small-scale supermarket in a residential area residents / complex.

3. Concentrated Marketing / Market Growth Strategy

This market growth strategy implemented by small companies to avoid direct confrontation with the big companies. Implementation of this strategy requires research and development department reliable and marketing capabilities to identify and develop and introduce new product features to the target (target) target market.