Sasuke Product Differentiation

Product differentiation is the activity to modify the product to make it more attractive. This requires market research to be completely different from competitors' products. Need ability to compete so that competitors can not imitate. This can be achieved by creating a unique product. Example: flash brands Argos Tech issued a wide variety of flash cartoon or a particular object shaped like a guitar shape, ice cream, keropi, hotdogs, MickeyMouse, Tazmania etc.

In marketing, Product bundling strategy is to combine the sale of several products into one package sales. This strategy is commonly used in business software, for example: Microsoft bundles word processing software, spreadsheets, and databases into a single package known as the Office suite of Microsoft office suite. Product bundling is very appropriate for the product that has the volume of sales and high profit levels. Pure bundling occurs when consumers can only buy the whole package. Mixed bundling occurs when consumers may prefer between buying a whole package or can be purchased separately.

Product Lining is a marketing strategy to buy some kind of products. Unlike product bundling, product lining sold separately several interrelated products. One product line consists of products with a variety of sizes, types of color, quality or price. Depth of lines, refers to the number of product variants in a single line. Line consistency, refers to how close the relationship between the products in the line. The level of strength line (line vulnerability), refers to the percentage of sales or profits that can be taken from a small portion in a single product line. Several different product lines sold by a company called product mix ranges (width of product mix). The total number of products sold on the entire line of products called the length of product mix. Planting a positive image of a high-level campaign to show the image that will affect the entire product line. Planting is usually a positive image using one type of product with the highest quality compared to other products in the line.

Differentiation Services

Creating different products are not always easy, as the successor company can differentiate the services which the company provides better service than competitors and try to be consistent and always improve the quality of the product. Example: Service delivery of products, customer consulting or customer service. Example: Ice Cream Walls provide services to make consumers feel more satisfied by providing a special bag of ice cream in order not to melt. For consumers this will be a plus point for servicing walls.

Differentiation Personal

Differentiation by improving the competence of employees through the attitudes, knowledge, courtesy, credibility and responsiveness. Example: Services provided to the employees Indomart who gave a welcome to any visitors who come and say thank you after the visitors finished making payment at the checkout.

Differentiation image (Image)

Image or the image is characteristic remembered by consumers. To build a good image in the eyes of consumers, companies must be smart in determining the distinguishing characteristics which potentially make consumers always remember, and continue to believe in the long term. Example: Aqua which is already building a brand image for so long and still exist in the community although many emerging brands of mineral water