Naruto Differentiation

Product differentiation is the activity to modify the product to make it more attractive and is done by changing the character of the product. Differentiation requires market research seriously enough to be totally different and necessary also knowledge about competitors' products. This product differentiation is usually only change a little character products, including packaging and promotional theme without changing the physical specifications of the product, although it is allowed.

The purpose of the differentiation strategy is to develop proper positioning suit potential customers who want to target a successful product differentiation is differentiation that is able to divert the basis of competition from price to other factors, such as product characteristics, distribution strategy or other promotional variables. The downside of differentiation is the need for additional production costs and massive advertising.

Marketing Mix

Marketing mix is ​​the tactical marketing tool that can be controlled, which is combined by the company to produce the desired response sasaran.Keempat market or variable elements of the marketing mix, or the so-called 4P is as follows:

1. Product

Product is anything that can be offered to the market to meet the needs and desires of consumers. Decisions about these products include determining the physical form of bidding, the brand, wrapper, warranty and after sales service. Product development can dilakukakn after analyzing the needs and desires of the market. If this issue has been completed, then keputusa-decision on pricing, distribution and promotion can diambil.Sedangkan nature of the products / services are as follows:

· Intangible

Services have the nature intangible, because it can not be seen, felt, touched, heard, or kissed, before any purchase.

· It can not be separated

A product or service can not be separated from its source, whether that source is a person or object. For example, services provided by a hotel can not be separated from the hotel building.

· Changing

Field services actually very easy to change, because this service is dependent upon who serves, when served and where presented. For example, services provided by a one-star hotel will be different from the services that diberiakan by hotel berbintan three.

Durability

Services can not be saved. A customer who has booked a hotel room will be charged rent, even if the customer does not occupy karnar which he rents.

2. Price

Prices are elements used in the marketing mix that not only determines the profitability but also as a signal to communicate the proportion of the value of a product. Product marketing need to understand the psychological aspects of pricing information that includes the reference price, price quality and price clues inferences.

At any products or services offered, the marketing department has the right to determine the price anyway. Factors to be considered in the pricing among other things: Cost, profit, competition practices and market demands change. This price policy also involves the determination of the number of pieces, mark-up, mark-down, etc.

3. Place (Distribution)

There are three main aspects related to decisions about food distribution (Place). Asek are:

· The system of transportation companies, including among other things in this system the decision on the selection of transportation (airplanes, trains, ships, trucks, etc.), the determination of the delivery schedule, the determination of the route to be taken and so on.

· Storage system, in this system the marketing department must determine the location of the warehouse, the type of equipment used to handle material and other equipment.

· Selection of distribution channels, concerning decisions about the use of reseller (sword, retailers, agents, brokers, etc.) and how to establish good cooperation with the suppliers.

4. Promotion

Promotions are a variety of ways to inform, persuade and would warn consumers directly or indirectly about a product or brand which dijual.Ada several ways to spread this information, among others:

· Advertising

Is the main tool for businesses to influence consumers. Advertising can be done by employers through newspapers, radio, magazines, cinema, television, or in the form of posters placed alongside a road or strategic places.

· Private Sales

An activity the company to make direct contact with prospective customers. With direct contact is expected to be the case that a positive relationship or interaction between the employer and the prospective customers. Which are included in personal selling are: door to door selling, mail order, telephone selling, and direct selling.

Sales Promotion

An activity the company to peddle products dipasarkarlnya such a way that consumers will be easy to see and even by way of placement and certain settings, then the product will attract the attention of consumers.

· Publicity

Is the usual way also used by companies to establish the effect of indirectly to consumers, so that they become aware, and enjoys the products that it markets, it is different with the promotion, where in doing publicity companies are not doing a commercial. Publicity is a promotional tool that is capable of forming public opinion accurately, so often referred to as an attempt to "socialize" or "socializing".