Network Marketer With Same Property Tycoons

If you run a network marketing business, then you can be likened to a property tycoon who has a lot of assets and property in the form of rise office buildings. Because network marketing business is a long term business that will deliver results in the form of residual income continuously despite initial efforts to obtain such income has been completed at the time of yesteryear. A network marketer needs to invest capital, take the time to build a network-marketing organizations slowly, one by one distributor distributor. At the time the organization has grown, successful and productive, residual income will be obtained continuously even though he was no longer actively running a network marketing business.

A property tycoon also takes a long time to plan the project properties, build a foundation, completing level by level until construction finally completed build buildings that generate rents continuously in the future. If you have just started your network marketing business, chances are you will meet people who are laughing at, underestimate or even mock your efforts to develop your network marketing business.

Do not ever feel ashamed to admit that you do network marketing business. You really run a long-term project, as well as a property tycoon. a property tycoon does not feel embarrassed if they have built multi-storey building is in the planning stages and construction. Therefore, you also should not feel ashamed to admit your involvement in the network marketing business. Amount of income you generate from the network marketing business depends on you.

You need to remember is, you are building assets that will generate income in the future. It may take several years to be able to enjoy the fruits of your investments. Property conglomerate also take several years before they can enjoy the income from renting out buildings he built.

Naruto Network Marketing Crashing Monetary Crisis

If you are a network marketing business, there is good news for you, but there is also bad news. But the best news is the two I will present news is good news for you. If the above statement rada-rada confusing you, keep reading this article.

By the time the economy of a developed and developing countries, people tend to not think to look for sources of revenue (income) extra. Usually relatively high salary received each month will result in people tend to behave consumptive. However, when the economy of a country deteriorates, people will tend to look for revenue (income) through additional alternative career.

How can the search for additional sources of income outside the salary of the office. Global world economy is currently overshadowed by the threat of a global recession due to the economic situation of the United States and Japan are still under the threat of recession. Globally, people are starting to worry about the possibility of deterioration in the world economy.

The result of the concerns people start looking for ways to make savings. If possible, people will also be looking for additional income in case if the worsening national economy to cause undesirable effects such as termination of employment (FLE).

Moments like that people will be busy looking for a source of income alternatives. In the search for alternative income and additional income, network marketing industry appear to be the best alternative income options. Network marketing industry goes on and will not come together in the middle of a national economic uncertainty and global.

If you have not been involved with the network marketing industry, quickly learned the potential offered by the network marketing industry. Network marketing can provide an alternative income, residual income, and even alternative careers that provide income potential
very high. So you realize that network marketing industry is an industry that can really hit the financial crisis.

Side Business That Generates Much Money

An employee and an office employee would want to have a side business to supplement their income. In my opinion, a sideline that matches an employee should meet these criteria; do not interfere with the working hours of the main job and do not need to go far to get the order.

One profession that meet the criteria mentioned above is to be a web developer (manufacturer's website). Web developer is meant here is someone who has the expertise to create a website professional, not just make a web page Abal Abal. Being a web developer is an interesting tool as a sideline for employees.

Therefore sideline as a professional Web Developer is an interesting solution. The next question is "how much capital is needed to create a website?". If you are a professional web developer then the capital to make a website is only Rp 30 thousand. Who would you spend to pay Domain (name of a website) and Hosting (file storage service website).

The website that you sell at the cheapest price of Rp 50 thousand is usually completed within one day. Because the client is not allowed to ask all kinds. In accordance with a cheap price. Imagine the benefits if you get the order of $ 1 million, if you spend any cost remains the same. Of course the quality of the website worth USD 1 million in contrast to that cost only $ 50 thousand.

Website worth Rp 50 thousand usually made with a template (WordPress, Joomla, etc), which is limited in terms of design and function. Just like when you buy clothes in a classy designer. Or buy clothes in bulk. Clothes that you buy at a designer usually only you have the dress model. Whereas if you buy clothes wholesale many people have the same clothes as you.

Next you'll want to know. Where can you professional web courses? Before you choose a good web course place, note some things you should know, namely:

1. How long is the course that has been established

If the place sudahcukup long standing, then chances are you disappointed certainly very small as a web course is serious business. What more if it has been established lebihdari 10 years (according to research, 90% of companies go bankrupt within 10 tahunberdiri).

2. Many successful graduates

When we decided on the course, regardless of the purpose, we definitely want to successfully master the material that we wanted. If graduates of the course are still little. Or even no outstanding then you should be careful. In the virtual world a lot of people take advantage of the opportunity in narrowness.

3. Select the teachers who are practitioners

Experienced teachers make phenomenal project will be easier to share knowledge on you because he has felt the acid salt into a web developer. Make sure you learn in the course of the web that teaching staff are practitioners and have quality work.

4. Awards and recognition of the other party

Trophies / awards what was once in reach? And whether a web course is involved in important events in the field of web developers? If a course has been recognized and appreciated by many people, you do not need to cape-cape pulled-check where the course. Because it had been done by parties far more competent. Another case if the course was not credible and was new. So be careful with your choice.

5. Time of flexible learning

One of our failure when the course is sometimes we are busy doing other things, for example there is a sudden meeting, attending a friend's wedding events, business trips abroad, and so forth. The activity was accidental clash with course schedules and make us miss learning. Usually once bolos, finally transmissivity so that makes us not focus on learning. The search for a course with a schedule that may be set according to your busy life.

6. The course can be started without waiting for the full class

Momentum is very important. If you have decided the course but it turned out that the course is only open class on condition that the amount of a specific person, the result is you have to wait. Because waiting until the other participants, most likely your desire to be extinguished web courses.

According to I, one of the professional web courses and meet the above criteria is www.BabaStudio.com. If you are interested in becoming a professional web developer, visit his website and learn carefully. Do not immediately trust the information I give. I also wrote an article about Baba Studio, please read his review HERE.

Has a side business that provides additional income is the dream of every employee and office workers. Well, to begin with of course you have to have the capital, be it capital or capital substantive expertise. If you are interested in being a web developer, you should start setting aside revenue to learn so that later you will have the skills to create a professional website that you can sell.

Sasuke Product Differentiation

Product differentiation is the activity to modify the product to make it more attractive. This requires market research to be completely different from competitors' products. Need ability to compete so that competitors can not imitate. This can be achieved by creating a unique product. Example: flash brands Argos Tech issued a wide variety of flash cartoon or a particular object shaped like a guitar shape, ice cream, keropi, hotdogs, MickeyMouse, Tazmania etc.

In marketing, Product bundling strategy is to combine the sale of several products into one package sales. This strategy is commonly used in business software, for example: Microsoft bundles word processing software, spreadsheets, and databases into a single package known as the Office suite of Microsoft office suite. Product bundling is very appropriate for the product that has the volume of sales and high profit levels. Pure bundling occurs when consumers can only buy the whole package. Mixed bundling occurs when consumers may prefer between buying a whole package or can be purchased separately.

Product Lining is a marketing strategy to buy some kind of products. Unlike product bundling, product lining sold separately several interrelated products. One product line consists of products with a variety of sizes, types of color, quality or price. Depth of lines, refers to the number of product variants in a single line. Line consistency, refers to how close the relationship between the products in the line. The level of strength line (line vulnerability), refers to the percentage of sales or profits that can be taken from a small portion in a single product line. Several different product lines sold by a company called product mix ranges (width of product mix). The total number of products sold on the entire line of products called the length of product mix. Planting a positive image of a high-level campaign to show the image that will affect the entire product line. Planting is usually a positive image using one type of product with the highest quality compared to other products in the line.

Differentiation Services

Creating different products are not always easy, as the successor company can differentiate the services which the company provides better service than competitors and try to be consistent and always improve the quality of the product. Example: Service delivery of products, customer consulting or customer service. Example: Ice Cream Walls provide services to make consumers feel more satisfied by providing a special bag of ice cream in order not to melt. For consumers this will be a plus point for servicing walls.

Differentiation Personal

Differentiation by improving the competence of employees through the attitudes, knowledge, courtesy, credibility and responsiveness. Example: Services provided to the employees Indomart who gave a welcome to any visitors who come and say thank you after the visitors finished making payment at the checkout.

Differentiation image (Image)

Image or the image is characteristic remembered by consumers. To build a good image in the eyes of consumers, companies must be smart in determining the distinguishing characteristics which potentially make consumers always remember, and continue to believe in the long term. Example: Aqua which is already building a brand image for so long and still exist in the community although many emerging brands of mineral water

Naruto Differentiation

Product differentiation is the activity to modify the product to make it more attractive and is done by changing the character of the product. Differentiation requires market research seriously enough to be totally different and necessary also knowledge about competitors' products. This product differentiation is usually only change a little character products, including packaging and promotional theme without changing the physical specifications of the product, although it is allowed.

The purpose of the differentiation strategy is to develop proper positioning suit potential customers who want to target a successful product differentiation is differentiation that is able to divert the basis of competition from price to other factors, such as product characteristics, distribution strategy or other promotional variables. The downside of differentiation is the need for additional production costs and massive advertising.

Marketing Mix

Marketing mix is ​​the tactical marketing tool that can be controlled, which is combined by the company to produce the desired response sasaran.Keempat market or variable elements of the marketing mix, or the so-called 4P is as follows:

1. Product

Product is anything that can be offered to the market to meet the needs and desires of consumers. Decisions about these products include determining the physical form of bidding, the brand, wrapper, warranty and after sales service. Product development can dilakukakn after analyzing the needs and desires of the market. If this issue has been completed, then keputusa-decision on pricing, distribution and promotion can diambil.Sedangkan nature of the products / services are as follows:

· Intangible

Services have the nature intangible, because it can not be seen, felt, touched, heard, or kissed, before any purchase.

· It can not be separated

A product or service can not be separated from its source, whether that source is a person or object. For example, services provided by a hotel can not be separated from the hotel building.

· Changing

Field services actually very easy to change, because this service is dependent upon who serves, when served and where presented. For example, services provided by a one-star hotel will be different from the services that diberiakan by hotel berbintan three.

Durability

Services can not be saved. A customer who has booked a hotel room will be charged rent, even if the customer does not occupy karnar which he rents.

2. Price

Prices are elements used in the marketing mix that not only determines the profitability but also as a signal to communicate the proportion of the value of a product. Product marketing need to understand the psychological aspects of pricing information that includes the reference price, price quality and price clues inferences.

At any products or services offered, the marketing department has the right to determine the price anyway. Factors to be considered in the pricing among other things: Cost, profit, competition practices and market demands change. This price policy also involves the determination of the number of pieces, mark-up, mark-down, etc.

3. Place (Distribution)

There are three main aspects related to decisions about food distribution (Place). Asek are:

· The system of transportation companies, including among other things in this system the decision on the selection of transportation (airplanes, trains, ships, trucks, etc.), the determination of the delivery schedule, the determination of the route to be taken and so on.

· Storage system, in this system the marketing department must determine the location of the warehouse, the type of equipment used to handle material and other equipment.

· Selection of distribution channels, concerning decisions about the use of reseller (sword, retailers, agents, brokers, etc.) and how to establish good cooperation with the suppliers.

4. Promotion

Promotions are a variety of ways to inform, persuade and would warn consumers directly or indirectly about a product or brand which dijual.Ada several ways to spread this information, among others:

· Advertising

Is the main tool for businesses to influence consumers. Advertising can be done by employers through newspapers, radio, magazines, cinema, television, or in the form of posters placed alongside a road or strategic places.

· Private Sales

An activity the company to make direct contact with prospective customers. With direct contact is expected to be the case that a positive relationship or interaction between the employer and the prospective customers. Which are included in personal selling are: door to door selling, mail order, telephone selling, and direct selling.

Sales Promotion

An activity the company to peddle products dipasarkarlnya such a way that consumers will be easy to see and even by way of placement and certain settings, then the product will attract the attention of consumers.

· Publicity

Is the usual way also used by companies to establish the effect of indirectly to consumers, so that they become aware, and enjoys the products that it markets, it is different with the promotion, where in doing publicity companies are not doing a commercial. Publicity is a promotional tool that is capable of forming public opinion accurately, so often referred to as an attempt to "socialize" or "socializing".

Product Positioning in the Market

Positioning is the act of a company to design products and marketing assimilation in order to create a certain impression diingatan consumers. Thus consumer segments to understand and appreciate what the firm does in relation to its competitors. For companies act to investigate or identify the position of a competitor and decided to take a position on par with competitors' position or looking for opportunities in the market. If the company positions itself close to other competitors, the company must select and then seek further distinction through its own differences.

The move comes after determining the segmentation strategy used. In other words, positioning is an action or steps of the manufacturer to design the image of the company and value offering which consumers within a particular segment to understand and appreciate what a certain segment, understand and appreciate what a company, compared with its competitors.

Product Positioning Strategy

Product positioning is very closely linked to the segmentation of the market for the product placement aimed at serving specific target market. Therefore, understanding product positioning strategy as a strategy digubakan to implant a product image in the minds of consumers, so that these products stand out compared with competitors' products.

Its main focus is how so consumers have the same perception in the hope of manufacturers of products offered. product positioning are several ways to do marketers to market products to consumers targeted, among others:

1. Positioning by attributes

This occurs when a company positioned to highlight product attributes more Superior than its competitors, such as size, length of existence and so on. Example: Disneyland can advertise as the largest amusement parks in the world.

2. Penentuang position according benefit

In this sense the product is positioned as a leader in a particular benefit. Example: Knotts Berry Farm amusement park position themselves as for those who are looking for a fantasy experience, like living in the golden age of Old West cowboy.

3. Determination of the position according to the use or application of the

A set of values ​​the use or application of this is used as the elements which make than its competitors. Example: Japanesse Deer Park positioning itself to tourists who just want to get a brief entertainment.

4. Determination of the position according to user

This means positioning the product as the best for a number of user groups. In other words, the target market is more directed at one or more communities, both in the narrow and broad sense. Example: Magic Mountain can advertise themselves as an amusement park for challenge seekers.

5. Pententuan position by a competitor

Here the overall product as a whole highlight its brand name and better positioned than competitors. Example: Lion Country Safari can advertise to have more kinds of animals than the Japanesse Deer Park.

6. Positioning by product category

Here the product is positioned as a leader in a product category. Example: Marineland of the Pacific can position themselves not as "Recreation" but as "Institutions".

7. Determination of the position of price or quality

Here the product is positioned as offering the best value. Example: Busch Gardens can position itself as the best value for the price (compared to the determination of posisis such high quality / high price or low price).

How to Determine Positioning

In determining the positioning of four stages, namely:

1. Identify the target

By identifying it will give the company an idea of ​​how the right way to build a brand image. Example: A beauty product, should be able to identify the target market appropriate products on offer whether these products to whiten the skin or soften the skin.

2. Determine the customer's frame of reference,

Ideas / assumptions that can be accepted by consumers. Example: Hoka-Hoka Bento which uses a pair of iconic children's characters in the style of Japanese manga image, so that people can remember Hoka-Hoka Bento as a Japanese cuisine restaurant.

3. Formulate a point of differentiation

Things that must be taken to ensure that consumers choose companies. Example: Ice pocong known in the community because the name is strange and unique. Thus attracting the attention of consumers.

4. Assign the product a competitive advantage

Where these products can be enjoyed as something beda.Contoh: Seller A sell ice pop pop ice with a mixture of cheese, milk, oreo and chocolate candy. While the ice pop sellers B at the same price just menmbahkan cheese and astor are certainly seller A superior ice pop and would be more desirable.

To communicate the positioning of a product the company should consider the following factors:

1. Be creative

Companies have to be creative to steal the attention of consumers or target market. Example: A dairy product for small children design doll-shaped packaging.

2. Simplicity

Communication submitted should be as simple and clear as possible. Example: in Bodrex ads that use the word "Bodrex, the ultimate choice overcome headache" is quite short and clear.

3. Consistent yet flexible

4. Own, dominate, protect.

In communications companies must have one or several powerful word in the minds of customers. Example: Tea Bottle Sosro who uses the phrase "Whatever food, drinking bottled tea sosro".

5. User Reviews their language

In communicating the positioning of the company should use the language of the customer. Example: Product snacks for young children, the language used is understood by small children.

Target Markets Akatsuki

In setting the target market, the company must first do market segmentation, with a way to classify consumers into groups with characteristics similar. Each consumer groups can be selected as a target market will be achieved. Determination of the target market is very important because the company can not serve all customers or buyers on the market.

As is the target market is a group of Drivers who have characteristics or properties almost identical (homogeneous) selected the company and that will be achieved with the marketing mix strategy. Target markets need to be established, because it is useful in:

1. Develop product positioning and marketing mix strategy.

2. Facilitate adjustment marketed product and marketing mix strategy is executed (right price, effective distribution channels, promotion of the right) with the target market.

3. Shoot a wider market opportunities, it is important when marketing a new product.

4. Utilizing the limited resources of the company as efficiently and effectively as possible.

5. Anticipating competition.

Determining the Target Market

1. Single Segment Concentration

It means companies can choose only one segment, the company focuses on one segment only. For example: Harley Davidson concentrating only on large motorcycle market.

2. Multi-segment Marketing

Company meant choosing two or more market segments and develop pemasaranyang mix for each segment separately. This strategy provides benefits include: volume of sales, profit and market share larger and economies of scale in marketing. Example: Bicycles United not only focus on the bicycle market for adults but also for a small child's bicycle.

There are three general strategies in selecting target markets, namely:

1. Mass-Market Strategy

Business market uses two ways to enter the same market. The first is do not notice any difference existing segments as well as a single product design, and establish a marketing program that will serve all market groups, or so-called undifferentiated marketing. This mass marketing strategy requires resources and capabilities to produce great and marketing capabilities for mass products. The second approach in a mass marketing strategy, namely dividing the product and marketing programs for different segments, or also called differentiated marketing.

2. Niche-Market Strategy

This strategy is done by targeting marketing efforts on one or more segments. The goal of this strategy is to avoid direct competitors that are in a larger segment. For example the establishment of small-scale supermarket in a residential area residents / complex.

3. Concentrated Marketing / Market Growth Strategy

This market growth strategy implemented by small companies to avoid direct confrontation with the big companies. Implementation of this strategy requires research and development department reliable and marketing capabilities to identify and develop and introduce new product features to the target (target) target market.

Sasuke Market Segmentation

Market segmentation is to divide the activities of heterogeneous market of a product into units that are homogeneous market. In other words, market segmentation is the activity of dividing the market into groups of buyers are distinguishable to the needs, characteristics or different behavior that may require separate products or marketing mix.

Market segmentation grouped into three, namely:

1. Static Segmentation Attributes

Grouping market based on attributes similar static, which does not necessarily reflect the purchasing behavior or use and do not directly affect the consumer's decision to purchase. These attributes include the type of geographic and demographic variables.

2. Dynamic Segmentation Attributes

Grouping dynamic market based on similar attributes, or attributes that reflect the characteristics of the consumers. These attributes include psychographics and behavioral variables.

3. Individual Individual Segmentation

Grouping the market over the smallest unit or individual.

Role Segmentation

Based on the above it can be concluded that the segmentation has an important role in a company for several reasons;

1. Segmentation allows companies to focus on allocating resources. By dividing the market into segments will provide an overview for the company to establish which segments will be served. Besides segmentation enables companies to get a clearer picture of the map of the competition and determine the company's market position.

2. Segmentation is the basis for determining the components of the strategy. Segmentation is accompanied by a selection of target market will provide guidance in determining positioning. Third, segmentation is a key factor to beat the competition, with regard to the market from a unique angle and a different way from what the competitor.

Levels of Market Segmentation

1. Mass marketing

In mass marketing to mass marketing programs conducted as bulk distribution, bulk and other promotion or in other words one product for all. However, mass marketing is not always successful in serving its market as a marketing program can not serve heterogeneous market so pelu do segmentation, marketing niche and individual market.

Segmentation of the market consists of an attempt to identify a group that has the distinction of being a group have in common. Segmentation is a middle way between mass marketing to individuals. In the market segmentation within a single segment is assumed to actually have something in common, but no two people who truly have equality in a case. However, market segmentation has several advantages compared to mass market, among others, the company can create products and services that fit the target market. The company will also be easier to establish distributions canel and in setting marketing communications.

2. Niche marketing

In niche marketing is more focused on market niches that have not been well served. This is done by identifying existing segments into smaller sub-segments. With the niche market companies to understand customers well. An interesting feature of consumers in the niche market is a niche market has a strong demand, the consumer is willing to pay a premium price to companies that can satisfy them well. Nice market has growth potential and profitable so that the company can serve this segment.

3. The individual markets

Is the last in the segment, each individual has a unique individual. Individual market, also known as custumized marketing or one-to-one marketing where consumers are served individually. The company can serve markets individual customized so as to meet the needs of consumers as they had hoped.

Market Segmentation pattern

There are three patterns of market segmentation. This pattern is used to mengidentifikasai segment preference. The pattern is:

1. Homogeneus preference

A pattern showing that consumers have the same preferences to the products or services offered.

2. Diffused preference

A pattern showing that consumers have varying preferences for a product or service offered.

3. Clustered preference

A pattern showing that consumers have a preference in groups. Where consumers who are in a group have similar preferences.

Procedures and Process Market Segmentation

Segmentation procedure, there are three phases:

1. Survey Stage

An exploration stage either through focus group discussions or interviews with several consumer groups to obtain information concerning the motivations, attitudes and behavior of students of Master of Management Program. With the initial picture of consumer preferences researchers can dig further by using a questionnaire.

2. Analysis Stage

A phase of analysis of the information that has been obtained through the survey. Analysis can be done by applying factor analysis to examine which variables are correlated higher then apply the cluster analysis to create or know groups that are significantly market has different characteristics.

3. Profiling Stage

A stage for identifying frofil each cluster is formed. These differences will be identified with each cluster based on attitudes and behavior, demographic, psychographic, benefit or value expected from a program MM, then each cluster are named based on the characteristics that stand out.

Things to Look For In Doing Segmentation

Employers who do market segmentation will try to classify customers into several segments that have relatively homogeneous properties and then treat each segment with a different way or services. Such factors include the following:

• Variables Segmentation

As we know that consumers have a variety of dimensions that can be used as a basis for market segmentation. Proper use of basic segmentation and efficient will be better able to ensure the success of a strategic marketing plan. One dimension is seen to have a major role in determining the market segmentation variables is contained in the segmentation itself, and therefore needs to be studied. In classifying the types of segmentation variables, as follows:

1. Segmentation Geography

In the geography segmentation grouping is done by region of origin or residence of the consumer as well as to know the social life in the consumer area. Example: Bandung known as the Paris Van Java, suitable as shopping, make a company engaged in the field of fashion glance at Bandung as the target market. So with this segmentation, marketers gain certainty where or where the product is to be marketed.

2. Segmentation Demographics

Demographic segmentation grouping is done based on age, sex, family and life cycle, race, education and employment or income consumers. Example: Shopie Martin makes women with high income as the target market.

3. Psychographic Segmentation

Psychographic segmentation groupings based on the characteristics of each customer, such as motivation, personality, perception, interest, interests and attitudes. At this segmentation buyers are divided into groups based on, as follows:

• Social status, for example: leaders, communities, educators, the elite, the middle class and lower class.

• Lifestyle, example: modern, traditional, old-fashioned, wasteful, frugal and luxurious.

• Personality, for example: fans, addicts and observers divulging products

Example: Honda issued a scooter matic motorcycle Honda Beat for women among the more girly, moreover there is a pink color that many preferred by women, especially teenagers who girly fashionable.

4. Segmentation Behavior

In the grouping buyer behavior segmentation based on knowledge, attitudes, usage or their reaction to a product. Many marketers believe that behavior variables are the most excellent beginning to form a market segment. Segmentation behavior can be measured using the following indicators:

• Benefits sought

One powerful form of segmentation is to group buyers according to different benefits they are looking for from the product. Benefit segmentation requires the discovery of the major benefits that people look for in a product class, the kind of people who are looking for every advantage and major brands that have any benefits. Companies can use segmentation to clarify the benefits they want the benefits segment, its characteristics as well as major brands that compete. They can also search for new benefits and launching brands that provide these benefits.

• User Status

The market can be segmented into groups of non-users, ex-users, potential users, first-time users and regular users of a product. Potential users and regular users may require different marketing appeal.

• Level of Use

The market can also be segmented into user groups light, medium and heavy. The number of heavy users often only a small percentage of the entire market, but it produces a high percentage of total purchases. Users of products is divided into two equal parts a lot, mostly light users and heavy users partly by the level of purchases of specific products.

• Loyalty Status

A market can also be segmented by consumer loyalty. Consumers can be loyal to the brand, the store and company. Buyers can be divided into several groups according to the degree of their loyalty. Some consumers are really loyal, they always buy the kind of brand. Another group rather loyal, they are loyal to the two brands or more than one product or a loved one brand but sometimes buy other brands. Other buyers do not show loyalty to any brand. They might want something new every time they purchase or sale of any.

Terms Effective Segmentation

1. Measurable

Measurable means that market segment can help natural perusahaand measure market potential, consumer purchasing power and resource allocation size daya.Contoh: Food Products bulam infants aged 6-12 can certainly be measured how many times eating infants aged 6-12 months.

2. Substantial

Substantial means the segment of large and profitable to be served, Example: Tea teapot that set up shop in the area of ​​Jakarta, which tends to heat.

3. Accessible

Accessible means that segment should be easily accessible to be served. Example: Restaurants that sell food Sundanese in Jakarta, while the target utamannya Sunday ang bernotaben many people live in Bandung.

4. differentiable

Differentiable means that these segments can be distinguished.

5. Actionable

Actionable means that these segments can be served with the resources in the possession of the company. Example: ice cream shops in the mall are aimed at consumers teenagers and young children, of course, with cangkupan 1 mall with teenagers and young children who like to eat ice cream can be estimated how much yangharus sold.

Benefits Segmentation

1. The Company has the motivation to maintain and improve the level of sales and more importantly that the company's operations in the long term to be sustainable and competitive.

2. The Company will be able to detect early and precise about the trends in the changing market.

3. Can design products that are truly in accordance with market demand.

4. Can determine and advertising campaigns are most effective.

5. Can direct the promotional funds available through the appropriate media for the segment is expected to generate greater profits.

6. Can be used to measure the promotional efforts according to the period or periods in which the market reaction is quite large.

Naruto Marketing Strategy

The marketing strategy is very important for the company which owns the marketing strategy of a way of achieving the goals of a company. The strategy is a series of great designs that describe how a company should operate for mencapaitujuannya. So that in running a small business in particular has required the development through its marketing strategies. Due to the critical condition justu USAA kecillah capable of providing growth to income.
Every step made in formulating marketing strategy should be oriented in an effort to achieve customer satisfaction. Customer satisfaction is a key element of the marketing concept and marketing strategy. This means that the process adopted by each party yng may vary according to the abilities and characteristics of each, but the goal remains ultimately will lead to the achievement of customer satisfaction or consumer satisfaction.

Naruto Business Marketing Process

Marketing process begins of finding what is desired by consumers. At the end of marketing has a purpose, namely:

1. Potential customers know in detail the products that we produce and the company can provide all of their requests for our product.

2. Companies can explain in detail all the activities related to marketing. These marketing activities include a variety of activities, ranging from the description of the product, product design, promotional products, advertising products, communication to consumers, until delivery of the products to reach the hands of consumers quickly.

3. Know and understand the customer so that the product is suitable and can be sold by itself.

From what has been discussed above there are several things that can be concluded, that the manufacture of the products or services desired by consumers should be the focus of operational activities and the planning of a company. Marketing sustainable there must be good coordination with various epartemen, so as to create synergy in efforts to conduct marketing activities marketing concept consists of four main pillars, namely the target market, customer needs, coordinated marketing, and profitability. The marketing concept oriented to consumers, so that all the marketing strategy should be developed based on the needs and desires of consumers. Without an understanding of consumer behavior, marketing strategy using marketing concepts can not be compiled, so it will not be able to meet the needs and desires of consumers and achieving the economic objectives of the company.