Marketing process begins of finding what is desired by consumers. At the end of marketing has a purpose, namely:
1. Potential customers know in detail the products that we produce and
the company can provide all of their requests for our product.
2. Companies can explain in detail all the activities related to marketing. These marketing activities include a variety of activities, ranging
from the description of the product, product design, promotional
products, advertising products, communication to consumers, until
delivery of the products to reach the hands of consumers quickly.
3. Know and understand the customer so that the product is suitable and can be sold by itself.
From
what has been discussed above there are several things that can be
concluded, that the manufacture of the products or services desired by
consumers should be the focus of operational activities and the planning
of a company. Marketing
sustainable there must be good coordination with various epartemen, so
as to create synergy in efforts to conduct marketing activities
marketing concept consists of four main pillars, namely the target
market, customer needs, coordinated marketing, and profitability. The
marketing concept oriented to consumers, so that all the marketing
strategy should be developed based on the needs and desires of
consumers. Without
an understanding of consumer behavior, marketing strategy using
marketing concepts can not be compiled, so it will not be able to meet
the needs and desires of consumers and achieving the economic objectives
of the company.
